Just Ask, Part 2


say please
The local newspaper just made it onto my list of successfully negotiated compromises. A subscription renewal reminder came in the mail, along with a 30% rate increase. I promptly emailed their customer service department and instructed them “Please do not renew my subscription when it expires.” (You must submit a cancellation request, or they will continue to deliver the paper, citing no cancellation instructions from you, and then the circulation department expects you to pay for the papers they deliver.) I simply stated that the cost of subscribing had risen beyond my comfort level.

Within an hour, I had a reply email offering the same subscription package at the previous period’s promotional price, a full $21 less than the amount on the renewal invoice they sent. I happily accepted their offer.

Just remember these simple criteria: Say “Please” when you ask for help, and “Thank You” when the other person makes an effort to accommodate your request. It also helps to give a reason for asking. (“I can’t afford it” is almost guaranteed to get you a seat at the negotiating table) Last, be willing to compromise; it’s good negotiating when both sides walk away with at least a partial win. Always enter into negotiations knowing what you’re willing to leave with (or without).

A non-profit client was the recent beneficiary of a significant discount on an advertisement, acquired simply by asking for it.  Please and Thank You really can be magic words!

About Carole Holden

Carole Gelm Holden is "The Media Fairy," an Eternal Optimist and Believer in Miracles. By day, she is also a Marketing & Advertising Consultant, Strategist, Media Buyer, Writer, Editor, and Author. Connect with her on Facebook and Google+.